Marvel to post higher profit on
Marvel Entertainment Inc is expected to post a 26 percent rise in second-quarter profit on the strength of its licensing business, which is expected to benefit from merchandising related to its successful “Iron Man” movie.
Tuesday’s second-quarter report will be the first quarter after the comic-book publisher started releasing its first self-produced films.
But analysts are really tuned to the third and fourth quarters, when most expect Marvel to reap the rewards from its first movie titles, and will be looking for potential outlook comments.
Marvel is expected to possibly increase its outlook for the year and give more clarity about when revenue from its films will be reflected on its income statement.
“The story really is about the film business cheap payday loans. Everything else is the same old Marvel,” Wedbush Morgan Securities analyst Michael Pachter said.
In April, Marvel entered Hollywood film-making with “Iron Man,” its first self-produced film, that had the second-biggest non-sequel box office opening in history.
“Iron Man,” which was distributed by Viacom Inc’s Paramount Pictures, has made $315.7 million in domestic box office so far, according to Box Office Mojo.
The movie was followed by “The Incredible Hulk,” far-less successful, but still expected to bring in a moderate profit.