eBay rolls out rebranded classifieds site in Houston
eBay Inc. this week rolled out its rebranded eBayClassifieds.com site in Houston.
The new site replaces the San Jose, Calif.-based online marketplace’s local classified site called Kijiji.
Martin Herbst, general manager of eBay Classifieds, said Houston was a key market for the company’s research.
“What we found while conducting focus groups was that most of our users were parents who wanted a safe site with no spam or fraud,” he said. “They also wanted a user-friendly site where they could find something new and feel there is clean content.”
The Houston-specific site currently has more than 2,691 for sale ads, 2,756 job postings and 1,742 housing listings.
Herbst also said that eBay is testing customer e-mails inviting them to import their items onto the classifieds site if they were not successful the first time on eBay.
In addition, eBay created an iPhone application that allows consumers to photograph and list the item in 60 seconds or less after creating an account.